Role and Task Of The Marketers Samples †MyAssignmenthelp.com

Question: Discuss about the Role and Task Of The Marketers. Answer: Introduction The report presents a brief overview to the marketers and it also explains the role and task of the marketers. On the other side it describes the consequences of marketers in the modern world. Marketers Marketers are the person who identifies and analyze the goods and services for the customers. It also analyzes the market conditions and factors as the behalf of the company. It is the duty of a marketer that he analyzes the external environment and it should also evaluate the consumers need, wants and desires. The marketing executive plays a significant role in an organization for increasing sales in the market. The roles and duties depend upon the nature and size of the business. The Marketing executive should plan for the future activities to achievement of long term goals. The sales executive should use sales budget to determine expected sales, revenue and profits of the company. A marketer should analyze the nature and size of the product (Esposito, 2010). Sustainable consumption Sustainable consumption refers to the use of products and services that have negligible and minimum impact on the environment so the customers can meet their needs and requirements. Now days marketers are not doing enough in directing their target markets towards their sustainable consumptions. In these days products are not producing according to consumers desires. The marketers only think about the personal benefits because they only earn profits and money. They do not think about the customers desires and requirements (Del Vecchio, 2010). Now days sellers sell those products which do not provide satisfaction to consumers and affect the environment adversely. Mostly defective and low quality of products and services are sold by the sellers. Therefore, consumers face many difficulties and problems. In this way marketers are not being able to maintain good relations with customers in the market. In todays world there is high competition among marketers. The marketers do not maintain the product quality and quantity, they only focus on profits. The sellers charge high prices of the products but the products do not provide satisfaction to people. In this way, customers get disappointed and they do not be able to keep believe and trust on marketers. They do evaluate the external market and environment which influence the product and services adversely. The marketers are not performing good work on the behalf of the company. In this way the company bears loss and it also affects the position and goodwill of the company. The companies also face many difficulties in measuring return of investment and it also affects the long term sustainability. The Marketers performance also affects the human resources and quality of product (Peet, Robbins Watts, 2010). Winning sustainable marketing strategies The winning sustainable marketing strategies are discussed as below. Refocus on the target audience: The marketers should focus on the target audience and customers. The marketers should introduce those products whom the customers love more. They should improve the quality of products and services. They should think about the interest of consumers instead of own interest and profits. Focus on the customers needs and motivation: The marketers should analyze and identify the customers needs, wants and requirements and they should sell the products and services as per the customers requirements. The sellers should sell the products and services at reasonable and appropriate prices (Spaargaren Oosterveer, 2010). Maintain trust and co-operation: The sellers should maintain good trust and co-operation with customers. In this way they can maintain long term relationship with consumers and achieve organization goals and objectives. Analyze the environment: The primary task of the marketers is to analyze the environment of the market for introducing products and services in the market. The various factors affect the target market and products so they should evaluate the internal and external environment of the company. In this way they can find out and identifies the market condition and situations. During the evaluation if they find any difficulty and variations then they solve these difficulties and problems before introducing the products in the market (De Wit Meyer, 2010). Optimum utilization of resources: The marketers should do optimum utilization of resources. They should maintain the good quality of products and services. In this way they can fulfill the expectations of consumers and they can provide happiness to them. Marketers plays vital role in every company for introducing products and services in the market. They maintain good relationship between organization and customers. They do publicity activities such as promotion and advertisement for the company and provide support to the company. They collect feedback from customers on the behalf of the company. They can reveal the competitors products and services. In this way they come to know the information of competitors, thus the company can win in the market and it can make good identity among the competitors. So it can be said that marketers should perform their work with honestly and faithfully. They should satisfy the consumers requirements and provide support to achievement of organization goals and objectives (Jain Haley, 2009). Conclusion Now it is concluded that the marketers play significant role in the market so they should perform their roles and responsibilities effectively. References Esposito, J.J., 2010. Stage five book publishing.Journal of Electronic Publishing,13(2). Del Vecchio, G., 2010.Creating ever-cool: A marketer's guide to a kid's heart. Pelican publishing. Jain, S.C. and Haley, G.T., 2009.Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. De Wit, B. and Meyer, R., 2010.Strategy: Process, content, context. Cengage Learning EMEA. Spaargaren, G. and Oosterveer, P., 2010. Citizen-consumers as agents of change in globalizing modernity: the case of sustainable consumption.Sustainability,2(7), pp.1887-1908. Peet, R., Robbins, P. and Watts, M. eds., 2010.Global political ecology. Routledge.